About Us

Abbey Showroom


One company. One contract. One exceptional result.

Abbey Design + Remodel is a full-service design and remodeling studio with two locations in Northern Virginia. We first opened our doors in 1989 after our owners, Shiva and Ali Cheloei, Sr., immigrated to Washington, D.C. with a wide-eyed optimism to live out the American dream. Over the years, Abbey has become recognized as one of the premiere remodeling outfits in the area. From start to finish, our team of designers, contractors, and project managers provides you with everything you need to complete your home project. With Abbey Design + Remodel, your dream home is finally within reach.

NARI CotY Multiple Award Winners; Best of Houzz for 2021, 2020, 2019, 2018, 2017, and 2016

Our Story

A History of Exceeding Expectations

Shiva and Ali with their son in their showroom
Shiva and Ali Cheloei Sr. incorporate the company and opened the doors to their first retail flooring store in Sterling, VA under the name “US Carpet & Rug” where they specialized in every kind of flooring including carpet, tile, laminate, and hardwood.
US Carpet & Rug becomes a franchisee of Abbey Carpet & Floor (Abbey Carpet at the time) - a national buying group franchise headquartered in Bonita Springs, Florida. The national buying power of 800+ stores nationwide allowed us to offer national brand names at lower prices to consumers
Ali and Shiva in the showroom
Ali on a forklift in showroom
We opened a second retail location in Leesburg, VA and offered the same continued service
We expanded our offerings to home design and cabinetry to make Abbey a “one-stop-shop” for all of our client’s home remodeling needs. We changed our name to “Abbey Design Center”
Party in showroom
11,000 sq.ft. showroom in Sterling, VA
We finished construction on our new flagship 11,000 sq. foot showroom in Sterling which continues to feature the latest in kitchen & bathroom remodeling options and design along with the floor fashions people have come to know us for over the decades
We opened a new off-site division named Abbey Commercial Flooring which bids and procures commercial work. Their single project awards have gone up to $2.5M and include the Marriott - Columbia Square, The Dept. of Homeland Security, and Top Golf in Ashburn.
Ali on a forklift in showroom
Shiva's Son Ali in the showroom
Shiva’s son, also named Ali after his father, leaves his legal private practice to become Vice President of Abbey Design Center
Abbey Design Center and Abbey Commercial Flooring moves its main headquarters to Reston, VA to be able to streamline operations for better service to its two retail locations in Sterling and Leesburg. Ali is promoted to President
Abbey Commercial Flooring
Abbey Showroom
Amir Cheloei, Shiva’s other son, leaves his career at NBC Universal and joins Ali as Executive Vice President to oversee all aspects of Abbey


The next generation of the Cheloei family, Ali Jr. & Amir, are taking the reigns and will build on the foundation their parents laid for them for decades to come with the same grit and audacity as their predecessors. They are currently investing in client experience research, augmenting their footprint in the residential market and currently aspire to add more divisions to the Abbey brand including Abbey Design/Build, Abbey Real Estate and Abbey Concrete all slated to be up and running by 2023.